Well, we're up to our first 500 page views and during the process switched from HTTP to HTTP2, which made a bit of a difference. During the switch Google, unexpectedly dumped all it's original ranking / sitemap information, and started again from scratch!

Apparently it's worth getting your protocol right (at least https rather than just plain http) before you put your site up, or certainly before you do any SEO work. Anyway, it's starting to recover a little, swapping apples now comes up as rank #4 for me on Google, which if you think about it, for a search term containing the word "apple", isn't too shoddy!

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